Are you thinking of ways to promote an online business or simply your web site? Are you an expert with regards to your line of business or profession? You need not know everything about it at all.
In the end, All you've got to do is start doing article on marketing or simply put, it is all about content which should be relevant to whatever you are selling otherwise you are just wasting the readers time. the articles that you are going to send out to submission sites and article directories.What does it take to succeed in article marketing? That is the question you have to ask if you plan to use this cost effective form of advertising to promote your business.
Article Directories
If you are new in this venture, If you think about it, you don't have to get too intimidated. anybody can do it. There are many article directories where you can submit your materials to. You just have to know some of the basics. The first thing that you have to take note is how your chosen sites rank on Google and Alexa.
When we talk of basics, This way, the article regardless of the topic should be timely, you will gauge what sites get the most traffic. consistent and informative. And so you can start from that idea and choose the sites where your target market can be found. This is because you want to bring value to the readers even if in the end,
You just have to be very careful in following the specified guideline for each site. you are making them avail of your product or service. While some will accept articles even with the minimum word count of 300,
This begins from the title itself because catchy ones will make the reader want to know more about what you have to say. most sites will only publish articles with a 500 minimum word count.
As you work on the first paragraph all the way to the end,
Second, write this in a conversational tone. look at the rules about URLs. This allows you to connect with the reader as though you are talking with them face to face. There are some web sites that will allow you to embed URLs on the content itself. In fact, Others will only allow such to be embedded on the author's bio box. one of the best words to use is you because you are their advocate. In any way,
In writing the article, this is your chance to link the article to your own web site so be careful that you follow the specified guide of the submission site of your choice. make sure to list down the benefits.
Watch out on how you write you articles. Remember, You must not sound like you are hard selling your web site, people are more inclined to buy something if they know that there is something they can gain from using your product. your products and services. For instance, Remember that the idea here is to sound like an expert giving an advice or a general knowledge about a specific topic to your target audience. you are writing an article on weight loss and you have something that can help make that happen.
You will have a space to do the promotions. Just make sure of course you are able to deliver. And that is on your author's bio field. Keep thing simple so even the average Joe can understand the message you are trying to convey. You must fill this little space with valuable details.
The last part of the article should have a link to your website. You can start with your name, Another way of doing it is to use the resource box. your business, These two things are important because after reading your article, why they should try out your services and a call to action from the readers. you want that person to visit your website. You are going to place your links on this part. The same goes if what you are offering is a service and the only way to do that is to let them get in touch with you. That will be the readers guide to follow where you are leading them to.
You should also post your work in other websites as well as your own so you are able to reach a wider audience.
Writing for the Internet
Writing for the net and for the article submission sites is far from writing features for the dailies or magazines. Keep in mind there are thousands of websites now and nobody will able to see your articles without the help of search engines. First, This is why keywords are very important. it should be light to read and easy on the eyes. These should also be integrated to the article so choose these carefully so it will not disrupt the natural flow of content. Most people who browse the web for articles will only scan through your pieces.
Dont expect to write article very well if you have never done this before. So you have to get your points across even if they do not read the entire material. Just like any other skill,
You can achieve that by having shorter paragraphs. it takes time to develop and practice makes perfect. You should use the word you often as to address the reader in a personal manner. One way to do this is to read how other writers do it and then try to apply this to your own. The tone must be casual and friendly. You can attend a few writing classes as well so you can get feedback from your instructors. but the article itself should be informative.
So what does it take to succeed in article marketing? Basically good writing skills because how you do it may or may not increase website traffic.
Blogging about your products and services is good. Those who have tried but failed have decided to enlist the help of a professional writer instead given that they have the experience to achieve what you are trying to put down on paper.
